According to the exclusive annual rating of Interbrand, the market value of KIA Motors (http://www.kmanual.net/en) has increased by 12% over the past year — the 100 «most popular brands in the world.»
According to the 2016 survey, KIA moved up 5 positions to 69th in the prestigious ranking. The market value of the Korean brand has grown from $5.7 billion in 2015. to $6.3 billion in 2016. This is a 603% increase from 2006, when the company announced design management as the main driver of KIA’s future global policy.
“Despite economic volatility and a shrinking automotive market in many parts of the world, the rise in authoritative ratings is proof of KIA’s ongoing efforts to ensure consistent and stable brand development. The result motivates us to pursue our mission of making KIA the most desirable automotive brand among car users worldwide,” said Charles Suh, vice president of corporate marketing for KIA Motors.
Mike Rocha, International Director of Brand Valuation for Interbrand, said: “Kia’s impressive development over the past few years is the result of an ever-increasing number of brand users who are attracted to the innovative design and features of the lineup, as well as brand marketing activities carried out by the company on international level».
Constructive and sustainable development is the result of KIA’s efforts to strengthen the brand identity and encourage customers’ emotional attachment to KIA models. Thanks to the 2012 global campaign. — «Another rhythm» the company emphasizes the merits of its models — energetic, original, reliable.
Undoubtedly, the company’s biggest achievement in the past 12 months is being ranked 1st in JD Power’s IQS quality report. For the first time in 27 years, a premium brand has topped the prestigious list. KIA owes its success mainly to the bestsellers Sportage (http://www.kmanual.net/en/Sportage) and Soul, which performed best in their respective categories. KIA Motors also placed third in the JD Power Automotive Performance, Execution and Layout (APEAL) study with the Optima (http://www.kmanual.net/en/Optima), Sorento, Sedona (known as Grand Carnival in some countries) and Soul models. that have excelled in their segments. The four-time award earned KIA the prestigious 3rd place in the automotive industry among non-luxury brands.
The innovative design of KIA models continues to be highly regarded in 2016, with the all-new Sportage and Optima sedan receiving honorary international red dot and iF design awards. With the launch of the Niro hybrid crossover and the all-new Cadence, additional prizes followed for products and technologies that added value to the brand. Earlier this year at CES, KIA unveiled its future autonomous driving technology policy and announced its new sub-brand DRiVE WISE, which embodies KIA’s philosophy of launching vehicles with intelligent safety systems — Advanced Driver Assistance Systems (ADAS).
The introduction of the GT line into the Kia range — with high-performance turbocharged engines, sporty suspension and inspiring design — underscores the brand’s dynamic and modern look.
In the marketing policy of KIA, special attention is paid to the company’s cooperation with the most popular sporting events around the world. KIA’s partnerships with FIFA, UEFA, NBA, LPGA and the Australian Open bring a huge audience closer to the brand’s values of quality cars for young consumers.
Kia Motors Corporation (www.kia.com), a manufacturer of quality cars for young people, dates back to 1944 and is the oldest car manufacturer in South Korea. Kia manufactures more than 3 million vehicles each year at 10 manufacturing and assembly facilities in five countries, and then the products are sold and serviced through a network of distributors and dealers covering about 180 countries. Today, Kia employs more than 50,000 people worldwide and generates nearly $44 billion in annual revenue. e. The company is the main sponsor of the Australian Open and the official automotive partner of FIFA, the governing body of the World Cup.